AECOM is a global infrastructure firm that provides a wide range of professional services, including design, consulting, engineering, and construction management for complex projects.
Deliverables
A collection of branded content created for AECOM including a brand hero video.
Client
AECOM
Year
2023
Website
Challenge
Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.
In response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the imperative for a comprehensive brand refresh.
Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.